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The World's Leading  Loyalty & Incentive Marketing Specialists
Results You Can Track To Your Bottom Line

Ideas. Execution. We make it all work.  Carlson Marketing helps global Fortune 1000 clients increase their ROI by designing and delivering sales and marketing programs that drive measurable results. Carlson Marketing provides its clients with industrial strength marketing concepts, coupled with rock solid delivery across its global service offerings:

Sales & Marketing Services  - including Loyalty Programs from Banks to Airlines to The Corner Dairy, Recognition & Rewards and Interactive
1to1 Strategy
 -including Peppers & Rogers Group consulting,
Direct Marketing, and customer analytics. 
Meetings & Events including Incentive & Recognition Events and Event Marketing.

Our Latest Blogs
 
You are what you eat
- January 12, 2010 | Posted By Simon Rowles
There has been a long running loyalty program battle in the UK between Tesco (who were first to launch a loyalty card strategy in 1995) and Sainsburys who are a member of the Nectar coalition loyalty program (which I've written about before here). Much of the reporting about these retailers right......MORE
 
 
We've partnered with Welcome Real-Time for point of sale rewards
- January 12, 2010 | Posted By Simon Rowles
We recently inked a deal with loyalty technology company Welcome Real-time to deliver a combined solution in the Oceanic and Asia Pacific market. It's called Carlson Marketing Point of Sale Rewards and it provides personalised loyalty experience in real time, at Point of Sale (POS).The solution......MORE
 
 
Groupe Aeroplan Concludes Acquisition of Carlson Marketing
- December 17, 2009 | Posted By Simon Rowles
Montreal, QC – December 7, 2009 - Groupe Aeroplan Inc. (TSX: AER) today announced thecompletion of the acquisition of Carlson Marketing, a privately-owned marketing servicesprovider headquartered in the United States.“We are pleased to officially welcome Carlson Marketing to Groupe Aeroplan. As......MORE
 
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Talk to an expert - Simon
  Easy ways to get the answers you need. Simon Rowles - Country Manager
Phone: 09 524 1122
Email Simon Rowles
Carlson Marketing Drives Customer Interactions With Narrowcast Television Networks
August 2007.  There’s one area in which the old world media of television and the large investments that marketers make in that...
...MORE >
Our New Zealand Clients

Westpac Bank New Zealand. Carlson Marketing has been successfully operating Westpac’s credit card customer loyalty program – hotpoints since 1999. Having designed and built hotpoints, Carlson continues to successfully manage this programme end to end from the customer call centre and online capabilities through to fulfilment of redemptions....MORE >